Living the startup life with YEAY

YEAY is a video shopping app aimed at Generation Z. I mainly worked with the Berlin based startup on the design and usability of the app. New designs followed straight out of the usability testing I did with users. Besides that, I co-organised a launch event during the MTV EMAs in Rotterdam and helped with the brand development. #startuplife

app_design_yeay
Usability_01
Usability_02
yeay_ux_lab_01
yeay_launch_03
yeay_launch_02