Design, research and branding for YEAY

Think about eBay and Snapchat having a baby; that's YEAY. An innovative video shopping app designed for Generation Z to discover and sell fashion. I worked with the Berlin based startup in 2016 on the design, usability and branding of the app. I got the opportunity to do usability testing with real users and translate those insights into new designs. Besides that I co-organised a launch event of the app during the MTV EMAs in Rotterdam with performances by the legendary Larry Tee and German superbae Bonnie Strange#startuplife

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