HELPING YOUTH DISCOVER THEIR POLITICAL VIEW
Helping youth to discover
their political view
HELPING YOUTH DISCOVER THEIR POLITICAL VIEW
ART DIRECTION | BRANDING | DIGITAL DESIGN | ONLINE VIDEO
ART DIRECTION | DIGITAL DESIGN | ONLINE VIDEO
Young Voice is an online tool that I made for ProDemos that helps youth in The Netherlands discover their political view better. By focussing on their interests and needs I designed a mobile website that helps them learn more about political topics and parties in a personal, visual and playful way. By swiping through propositions and watching short videos the user gets to know more and is able to form their own opinion.
Young Voice is an online tool that I made for ProDemos that helps youth in The Netherlands discover their political view better. By focussing on their interests and needs I designed a mobile website that helps them learn more about political topics and parties in a personal, visual and playful way. By swiping through propositions and watching short videos the user gets to know more and is able to form their own opinion.
Young Voice - European Elections 2019
Concept video
Launch EU edition
Poster design
Promotional campaign
Launch Provincial Elections edition
Selected explainer videos presented by Bonnie & Nabil, filmed and edited by me.
Design choices
The target audience of Young Voice (youth from 16-25) are usually not engaged in politics. That's why all the information is layered and the user can make their own choices, making the tool accessible for anyone. For example:
> The user is not forced to watch a video on every topic, but they can if they want to know more.
> The user is able to pick 4 topics of their interest to answer propositions on, but is also able to choose all 6 to have a more accurate outcome.
Young Voice has been deployed for the Dutch Provincial Elections and the Dutch European Elections of 2019.
Design choices
The target audience of Young Voice (youth from 16-25) are usually not engaged in politics. That's why all the information is layered and the user can make their own choices, making the tool accessible for anyone. For example:
> The user is not forced to watch a video on every topic, but they can if they want to know more.
> The user is able to pick 4 topics of their interest to answer propositions on, but is also able to choose all 6 to have a more accurate outcome.
Young Voice has been deployed for the Dutch Provincial Elections and the Dutch European Elections of 2019.
Featured
GRRR blog (interview)
Profielen (interview)
NOS
Goedemorgen Nederland (7:18)
Credits
Design, videography, concept and branding — Marciano Lansu
Development — Spaced
And a big thanks to Matthijs van Tuijl (ProDemos) and Jeroen Disch (GRRR Agency) who coached me during this project.
STUDIO MARCIANO LANSU
Any questions or ideas? Feel free to reach out :)
+31 683176753
hello@marcianolansu.com
Studio address
Mauritsweg 47b
3012 JV Rotterdam
Registration address
Weenapad 53A
3013AS Rotterdam
KVK 57083290 - TAX ID NL002294960B31